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Morning Consult Poll Election 2020Results of national Morning Consult poll of ranking of presidential candidates with Latino voters. Graphic is a screen grab from NBC News online.

Many Latino Voters Say Candidates Need ‘Cultural Competency’

February 21, 2020 by Andrew Mendez

Democratic hopefuls have made attempts to reach out to Spanish-speaking communities, but voters in Northern Nevada have said candidates are not doing enough to reach them before the caucus on Sat., Feb. 22.

In the past few weeks, most of the candidates have boosted their efforts to reach Latinx voters by dropping campaign ads in Spanish ahead of Nevada’s caucus.

“Nevada is going to be the first time in this primary/caucus where a significant population of Latino voters will be able to make their voices heard,” said Danny Turkel, a spokesman for Voto Latino, a national group dedicated to the Latinx vote.

He said campaigns should have started outreach efforts from the beginning of the race.  

“You know, putting an ad into Spanish is not the end-all, be-all of contacting the Latinx community and mobilizing them to get out and vote,” Turkel said.

According to the latest census, Latinos make up almost one third of Nevada’s population. The results of a Pew Research Center survey shows that Latinos will make up the second largest voting bloc for the 2020 election. 

Read the entire article and listen to the on-air version at our partner site KUNR.org.

Andrew Mendez reported this for KUNR, Reno’s local NPR affiliated, as part of a collaboration with Noticiero Móvil at the Reynolds School of Journalism. 

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