The Silver Legacy Baron Ballroom was filled with tears, laughter, and the rich nostalgia of shared memories last Monday afternoon on May as residents of Northern Nevada gathered to celebrate the life of Jesus “Chuy” Gutierrez, a well-respected business owner and community pillar, who passed away this past March. He founded of Mari Chuy’s, a traditional Mexican restaurant in the region.
“I can’t express how important someone like Chuy was,” said Gary Carano, executive chairman of the board of directors of Caesars Entertainment, owners of the casinos Silver Legacy, Eldorado and Circus Circus. “His impact is shown across this room alone.”
The Gutierrez family, joined by close friends, business partners, and patrons opened the doors to the entire city, inviting all those who “knew and loved Chuy,” to join them for the Celebration of Life. From longtime customers, to employees, to local officials — all came to pay tribute to a man whose passion for food and care for the community touched many.
Born in Michoacán, Mexico, Gutierrez moved to Reno, Nev. at just 11-years-old. It wasn’t until he secured a job at the ElDorado as a cook in the 1980’s when Gutierrez began to focus on establishing himself as a restauranteur. It was within the Carano family business where Gutierrez would learn many of the techniques that formed his culinary success.
In 2001, Gutierrez made the big step of expanding his businesses skills and opened up his very first establishment. The restaurant, titled Fresh Mex, stood on the corner of Keystone Avenue and Fifth Street becoming a local favorite. After a decade of business Gutierrez, alongside his wife Maria, decided the restaurant needed to go through a rebranding and relocation.
In pursuit of their next venture, the couple settled on a building located in Midtown. It was here where Gutierrez would open his second restaurant and go on to become an icon introducing Mari Chuy’s.
With five locations spread across Reno and Sparks, Mari Chuy’s became known for their authentic flavors and welcoming atmosphere that mirrored Gutierrez’s own spirit.
“Me and my husband have been going to Mari Chuy’s for a very long time. The food is amazing and everyone there is so nice,” said Codi Munford, longtime customer of the restaurants. “Those who ate there often know that if you went and Chuy was there, he would treat you like family and make sure your entire meal went well.”
More than just a businessman, Gutierrez was an important member of the community helping represent those who didn’t have a voice and helping empower Latino community in the area. From attending city council meetings, to his participation in city programs that give back, Gutierrez always did his best for Reno and its residents.
“Chuy’s strength was to build communities,” his widow Maria told Noticiero Móvil. “I mean just look around, look at all the lives he touched. He spoke for those who did not have a voice.”
As guests entered the ballroom, they were greeted by a projector screen showcasing a slideshow of Gutierrez’s life. Snapshots of him in his restaurants, with his family, and proud milestone moments gave guests an even deeper understanding of who he was.
Chefs provide food, a mini dessert bar, and a bar for people to grab drinks all while the sounds of the mariachi band filled the air.
Throughout the event, family and community members took turns recalling the positive memories they shared with Gutierrez over the microphone. These tales included times of generosity, joy, and Gutierrez’s ability to bring people together.
To the city of Reno, Gutierrez served as mentor, friend, and source of support for the citizens. He gave back to the community, provided opportunity, and used his restaurants as event venues. His commitment to the city of Reno went beyond just hospitality.
“Chuy was a great guy; he was everyone’s friend,” said his brother Hector Gutierrez. “He was an international person; he didn’t care about race or gender he just wanted everyone to be ok. He was a person for everyone.”
As the ceremony carried on there was a strong sense that while Gutierrez is no longer here, his impact was still rooted in the community. From his bold flavors and meals to his kindness, he helped show what it means to be a community- in business, family, and with the City of Reno.
“What was great about him was his passion, corazón, and advocacy,” his widow Maria said.
The afternoon’s standout moment came at the arrival of the city’s mayor and council members. As they all took the stage Council Member Miguel Martinez made a special announcement.
“In honor of Chuy’s impact on community, the City of Reno will hereby recognize May 5 as Chuy’s Day. He will be remembered as much more than a restaurant owner, but a community member and a friend of all,” Martínez said.
The announcement was met with tears and appraisal as the raising of glasses for a toast followed afterward: “One, two, three … to Chuy!,” the crowd cheered.